Google has made speed its watchword because it's a Web company and Web services still have trouble keeping up with software that runs locally. To make the Web experience better, Google and its Web peers like Mozilla have been tuning their JavaScript engines over the past few years and pursuing speed gains anywhere they can be found. The search giant has also pushed for faster Internet connectivity, through lobbying and ultra-fast broadband tests in a few communities. Its goal is to make Web page load times cease to be noticeable.
We're not there yet. Web page bloat is still a problem. Unpredictable network conditions continue to be a fact of life online, particularly on mobile networks, so it's still advisable to optimize Web pages for rapid loading.
Two years ago, Google released a browser extension called Page Speed to help Web developers and publisher evaluate Web page performance. It performs tests on Web pages to identify potential slowdowns. With leaner Web pages, site owners can expect happier users and better engagement, or so the theory goes.
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